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Keep the Flame Alive

Jan 19, 2024

Sports marketing and sponsorship expert Terrence Burns is back to discuss how sports marketers don’t get the Olympic brand. Terrence is the Owner, Chairman & CEO of T. Burns Sports Group, LLC, which does sports marketing, sponsorship sales/negotiation/strategy, bidding advisory services, and brand & communications development. 

Terrence has a wealth of knowledge about the world of the Olympics -- check out his blog for some good behind-the-scenes stories of Olympic bids past. He's also a good follow on X and LinkedIn.

In Paris 2024 news (timely, given our show topic), the International Olympic Committee--and Team USA--have a new sponsor in the form of InBev. This mark's the IOC's first beer sponsor....and as you may recall, Paris 2024 will not be selling alcohol in any stadium. Never fear though, because Corona Cero is here!

The French kit has arrived! Check it out here and see if you agree with our take on it.

The post-Games plans to sell some of the Athletes' Village apartments are not going well--we have the latest on how low the prices are going.

The Youth Olympic Games in Gangwon is starting up this week, and one of its innovations is a digital flame. Jill's thoughts on it turn out to be fightin' words in Alison's world.

And in news from TKFLASTAN, we hear from:

For a transcript of this episode, please visit

Thanks so much for listening, and until next time, keep the flame alive!



 Keep the Flame Alive: The Podcast for Fans of the Olympics and Paralympics with hosts Jill Jaracz & Alison Brown


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