Jan 19, 2024
Sports marketing and sponsorship expert Terrence Burns is back to discuss how sports marketers don’t get the Olympic brand. Terrence is the Owner, Chairman & CEO of T. Burns Sports Group, LLC, which does sports marketing, sponsorship sales/negotiation/strategy, bidding advisory services, and brand & communications...
Sep 17, 2020
This week we're talking about how Olympians, Paralympians and elite athletes develop their personal brand. Athlete branding expert Vickie Saunders, president of The Brand Builders, a company that specializes in educating and training individuals and organizations about branding, takes us through how elite athletes...