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Keep the Flame Alive

Sep 5, 2019

Olympic athletes rely on sponsors to help them earn a living--but during the Olympics, the most important time a sponsor can benefit from this partnership, they often can't market it. Why? The International Olympic Committee's Rule 40. We talk with Associated Press sports correspondent Karolos Grohmann to learn more about this controversial rule.

Follow Karolos on Twitter--he's a great resource if you want to keep up on the IOC.

Plus, a Team Olympic Fever Update featuring Dr. Victoria Jackson, Shiva Keshavan and Lindsey Mayo. Also, in Tokyo 2020 news, there's controversy over the Paralympic medal design. And we discover a new way to tie James Bond to the Olympics!

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