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Keep the Flame Alive

Oct 13, 2022

What's it like to be an Olympic sponsor, and how has sponsorship and marketing of the Olympics evolved? Terrence Burns of T. Burns Sports Group is here to give some insight into this history.


Follow Terrence on Twitter and read about his adventures consulting on Olympic bids at this blog.


In our Albertvile history moment, Alison looks the legendary Italian skier Alberto Tomba--better known as Tomba la Bomba--and his achievements at Albertville 1992.


In our visit to TKFLASTAN where we catch up with Team Keep the Flame Alive, we have news from:

Plus, we have news from Paris 2024 - potential big changes coming to artistic swimming, and the Myrtha Pool deal has been inked (see Episode 30 for more about temporary pools). And, how's the organizing committee doing on transportation accessibility?

For a transcript of this episode, please visit:

Thanks so much for listening, and until next time, keep the flame alive!

Photo courtesy of Terrence Burns.



 Keep the Flame Alive: The Podcast for Fans of the Olympics and Paralympics with hosts Jill Jaracz & Alison Brown


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